This move is also significant in terms of Spotify’s battle with Apple Music. It clearly felt it would do better to partner with an existing service, like Hulu, to make its subscription more appealing. In other words, Spotify knows the challenge it would face if it tried to build a service like Hulu’s from scratch to expand its video selection for subscribers.

But it failed to make the necessary deals, so abandoned those plans. Going forward, Spotify said it would focus on expanding video offerings on Spotify playlists, like Rap Caviar, Rock This and others.Īs Bloomberg had also noted then, Spotify had once tried to lineup a selection of TV channels on its own for a live video service in Europe, before the arrival of YouTube TV, Hulu, Vue, and others. Spotify had been expanding into other categories like original video, but confirmed following news of Calderone’s exit that its approach would change. Last week, news emerged that Spotify’s head of video and podcasts, Tom Calderone, was departing the company amid a shift in content strategy. This is the first time Spotify has partnered with a streaming TV and movie service like this, and it arrives when the company has been rethinking its own, existing video offerings. Subscribers who opt to buy the bundle instead of the services individually will continue to use the brands’ existing apps – that is, this isn’t a technology integration where you’d see Hulu shows appearing in Spotify’s app, for example. The companies say they’ll offer other bundles in the future to target the broader market, but didn’t announce details at this time regarding those plans. The bundle includes access to Spotify Premium, the company’s on-demand music service, and Hulu’s “Limited Commercials” plan. college students and will cost just $4.99 per month – the same as Spotify’s existing student plan. Initially, this bundle will be targeted towards U.S. Hulu and Spotify announced a partnership today that will see the two companies working together to market entertainment bundles offering both services which will be jointly sold through a single subscription plan.

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